Indonesian Market
The Indonesian market is one of the largest markets in Southeast Asia, with a large and young consumer group. Its economy is gradually developing, and its consumption capacity is increasing year by year, especially in the fields of e-commerce and digital entertainment.
Indonesia Market Overview
Market volume
The Indonesian market, especially in the fields of e-commerce and digital entertainment, is growing rapidly. With the combination of mobile Internet, digital payment, social e-commerce and interactive entertainment, the Indonesian market has great potential, providing a broad space for the development of innovative platforms such as ELUCKYGAME.
Consumer behavior
Indonesian consumers are increasingly focusing on convenience, entertainment, and personalized shopping experiences. The strong growth of mobile e-commerce and social e-commerce, as well as their young age, price sensitivity, and preference for social and entertainment shopping, provide huge market opportunities for brands.
Competitive Landscape
Indonesia’s e-commerce and entertainment markets are highly competitive and developing rapidly. Competition is changing between traditional e-commerce platforms, social e-commerce, entertainment e-commerce models, and cross-border e-commerce. Innovative models such as ELUCKYGAME provide young consumers with a new shopping experience in the process of combining entertainment and shopping, becoming an important competitive force.
Our market development in Indonesia
Development History
market share
Indonesia’s e-commerce market is showing strong growth momentum, and competition among major platforms is becoming increasingly fierce.
Indonesian e-commerce market
According to Mordor Intelligence, Indonesia’s e-commerce market size is expected to reach US$81.8 billion in 2024 and is expected to reach US$168.1 billion by 2029, with an average annual growth rate of 15.5%.
Indonesia sales in January 2024
In January 2024, Shopee’s sales in the Indonesian market were US$980 million, ranking first among Shopee in six countries (Singapore, Malaysia, the Philippines, Thailand and Vietnam).
Indonesia's e-commerce transaction volume in 2024
Indonesia’s e-commerce transaction volume is expected to reach 487 trillion rupiah (about US$30.4 billion) in 2024, an increase of 2.8% from 453 trillion rupiah last year.
User feedback
User feedback is an important way to measure the quality of products or services. Through users’ opinions, suggestions and comments, companies can better understand market demand and improve products and services. The following are common types of user feedback:
Product Reviews
Users’ evaluation of product quality, function, appearance, etc. helps companies identify the advantages and disadvantages of products and improve product design and quality.
Shopping Experience
Including the interface design, usage process, payment experience, etc. of the website or APP, feedback helps to improve the usability and smoothness of the platform.
After-sales service
User feedback on returns, exchanges, repairs, refunds, etc. reflects the response speed of after-sales service and the efficiency of problem solving.
Feature requests and improvement suggestions
Users’ demands and suggestions for platform or product features help companies make corresponding adjustments and improvements in future versions or products.
Special services for the Indonesian market
Localized Operations
Through localized operations, companies can better connect with local consumers in overseas or new markets, increase market share and brand loyalty, and achieve long-term success.
Payment Methods
The applicability and popularity of each payment method will be affected by the market and region. Enterprises can improve the convenience and security of users’ payment and increase consumers’ willingness to buy by choosing the right payment method.
Logistics and distribution
By optimizing the logistics and distribution process, e-commerce platforms can improve operational efficiency, reduce costs, and provide consumers with faster and higher-quality services.
Language support
By providing multilingual support, e-commerce platforms can not only enhance user experience and improve market competitiveness, but also expand into a wider international market and establish a closer connection between brands and consumers.