Brand Background
ELUCKYGAME is an innovative e-commerce brand that integrates entertainment and shopping, and is committed to creating a personalized and interesting shopping experience for young consumers. The brand focuses on diversified styles, from cute girl style to elegant gentleman style, providing a rich selection of products to meet users’ pursuit of fashion and quality. At the same time, ELUCKYGAME has created a vibrant shopping community through entertainment elements such as games, live broadcasts, and social networking to enhance users’ sense of participation and belonging. We are committed to connecting users with trends through innovative models and injecting more fashion and vitality into the Indonesian market.
Brand Story
Core Principles
ELUCKYGAME combines shopping and entertainment into a groundbreaking new model. By leveraging games and live-stream interactions, it enhances user experience and brand visibility, driving traffic to help brands stand out and setting new trends in the Indonesian market.
Fulfilling User Needs
ELUCKYGAME precisely caters to the needs of young Indonesian consumers with a wide range of styles and top-tier services. Its diverse style offerings appeal to various personalities, while an optimized supply chain and efficient logistics guarantee quality and a seamless experience, allowing users to embrace the beauty of fashion and trends.
Brand Vision
ELUCKYGAME caters to the individuality and trend-driven desires of young people with a variety of fashion choices. By combining entertainment, e-commerce, and social networking, it creates a dynamic shopping community where users can express themselves and immerse in the latest trends.
Development history
Brand Background
Target Market
Both men and women are keen on fashion trends, quality, and lifestyle, and are eager to express their individuality through stylish clothing and personalized choices.
Product Strategy
Top-selling products from Indonesia’s local supply chain are focused on fashion, individuality, and quality, aiming to meet the desires of young consumers for trends, uniqueness, and premium quality.
Pricing Strategy
The core value is to fulfill users’ product and pricing needs, with the goal of maximizing customer satisfaction and value.
Brand characteristics
The unique value proposition of eluckygame in the Indonesian market is to combine E-commerce with entertainment to create a new business model.
Entertainment and shopping integration
ELUCKYGAME deeply integrates entertainment elements into the shopping experience. Through games, live broadcasts and social activities, it creates a unique experience of fun interaction and consumption for users, making shopping full of fun and participation.
Multi-style positioning
The brand offers a wide range of styles, from playful girls and trendy women to sophisticated ladies, vibrant boys, stylish men, and elegant gentlemen. It caters to the unique preferences of diverse consumers, ensuring every user can find products that match their individual style.
Top-tier service structure
Efficient logistics and exceptional after-sales service provide users with a seamless shopping experience. Additionally, a rigorous quality control system ensures every product meets high standards, giving consumers confidence in their purchases.
Transformative e-commerce model
ELUCKYGAME disrupts traditional shopping by introducing an innovative entertainment e-commerce model that combines digital technology and social interaction, creating a more trendy and tech-driven shopping experience.